• All Hands Workshops (map)
  • 514a Front Street
  • Santa Cruz, CA, 95060
  • United States

Clearly define your target market and create a content plan you'll be excited to execute! In this workshop we'll talk about how to understand demographics, how to research potential markets and plan the right content for you. If marketing isn't your favorite, Luz is determined to change your mind. Or at least, make it easier and more fun.

In this workshop, we will:

  • share exercises together to help us define who our ideal customer actually is

  • do several branding exercises to get even clearer on how we want to share our craft

  • create a 1 month content calendar

  • create 5 social media posts together that connect with the questions, needs, wants and dreams of our target clients